A successful liability shift for enrolled card means that the liability for fraud and chargebacks related to a transaction is shifted from the merchant to the card issuer. This occurs when the transaction is processed using EMV chip technology, and the cardholder's card data has been stored securely and authenticated by the issuer. merchants are responsible for ensuring that their payment systems are EMV compliant for all card transactions. If they fail to do so, they may become responsible for fraud liability on their own. In addition, merchants must ensure that they have taken measures to protect their customer's information and prevent fraud, as this can also affect liability shift. Overall, a successful liability shift for enrolled cards provides an added layer of security and protection for both merchants and cardholders.
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